This animation for G.Network highlighted the superior speed and performance of their full fibre broadband compared to traditional fibre broadband, using a clear and visually engaging metaphor.

The concept juxtaposed two vehicles: an old, broken-down truck and a sleek, modern sports car. This comparison provided a simple yet impactful way to represent the difference in broadband speeds, ensuring the message was clear and memorable.

The animation centred on a looping format, designed to keep the visuals engaging while reinforcing the key message. Each asset, including the vehicles and environment, was carefully prepared in Photoshop before being animated. The old truck was brought to life with details like parts falling off mid-motion, visually representing slowness and unreliability. Meanwhile, the sports car was enhanced with vibrant lighting, motion blur, and a dynamic background, reflecting speed and efficiency.

Additional illustrative elements, such as smoke clouds and flame trails, were integrated to add movement and energy, tying the visuals into G.Network’s branding. These details elevated the piece, making it visually striking while maintaining a professional tone.

The final animation successfully communicated the benefits of G.Network’s full fibre broadband. Its clean, bold design and effective use of motion ensured it stood out on social media, leaving a strong impression on viewers.